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Research papers

Digital moms

Online panels provide researchers with a range of tools for obtaining customer feedback in a time-sensitive and economical manner. The success of the panel comes, in large part, from the commitment of the client and supplier team to closely monitor...

Catalogue: Panel Research 2008
Authors: Leslie Rimmer, Cheryl Wilbur
October 24, 2008
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Citation

Rimmer and Wilbur (2008a, October 24). Digital moms. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digital-moms


Research papers

Beyond form and features

In today's fast changing mobile handset market, do consumers pay attention to brand? How easily will consumers give up their current handsets to adopt newer models?The authors analyze consumer preference data to uncover how brand impacts consumer...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004
Authors: Leslie Rimmer, Tom Adler, Nelson Whipple
November 7, 2004
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Citation

Rimmer, Adler and Whipple (2004a, November 07). Beyond form and features. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/beyond-form-and-features